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About the product

Wood – the conventional building material for earthquake prone regions – is becoming scarce and hence increasingly expensive. Moreover, the skilled labour required to build such a house is either not ready available or come at a premium.
SafeHomes provides the alternative. Primarily made with Tata Structura – a new age construction material from Tata Steel – these homes combine the aesthetics of wood with strength and firmness of steel.

While the basic framework of the house will be made from Tata Structura, the doors, windows and walls would be extra fixtures. Brick masonry can also be used in conjunction with the steel structure.

The framework is available in three standardised formats though it can be customised to your needs.

Advantage SM Corp

SM Corp’s marketing effort for these low-cost housing solutions are two pronged.

On one hand they target low-income groups such as villagers and on the other they target corporates and construction majors who look at temporary on-site offices.

SM Corp largely depends on experiential education as a tool for promoting the SafeHomes product. Borrowing the Group’s engineering advantage, SM Corp ensures a demonstration of the housing product at strategic village haats. As a result, it allows the end consumer to experience the product before purchasing the same. 

On the other hand, it helps the dealer push the product and educate the consumers on the cost and strength advantages of steel over wood. Besides, the dealer also gets the opportunity to push for the Group’s other products like roofing sheets which are essential part of the house. 

Being a part of the SM Group, gives the Company an edge over other suppliers as our sales force are merely not educated on the product but are also quick at providing solutions should there be any implementation issues.

Going forward, the Company intends to offer roofs and wall panels as well, making it a one stop solution provider for low-cost housing. 

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